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January — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” produced in Denmark since 1818, has announced Heering Accessorize 2009 World Championship in Fashion Design targeted to the world’s most talented and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring cocktail mixology and fashion designing to the forefront.
“Heering Accessorize 2009 is a revolutionary competition that will bring together the best up and coming talent in design and mixology from around the world, stated Adéle Nilsson, CEO, The Xanté Company/Peter F. Heering. “This inspired gathering of talent uniquely demonstrates Cherry Heering’s commitment to maintaining its position as the ultimate fashion accessory.”
The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one design winner being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made CHERRY HEERING renowned around the world. Deadline to enter the online competition is February 28, 2009
About Heering Accessorize 2009
CHERRY HEERING is looking for designers who can create a cocktail dress inspired by one of six CHERRY HEERING cocktails, created by Scandinavian world class mixologist Richard Broni. The inspired Cherry Heering cocktails come in six categories: Classic, Romantic, Exotic, Vintage, Dramatic and Rock’n’Roll.
CLASSIC: The original Singapore Sling – a traditional Singapore Sling, with Cherry Heering as it was originally created at Raffles Hotel in 1915.
ROMANTIC: Cherry Blossom - a romantic Champagne cocktail with Cherry Heering and rose leaves served in a coupette, instead of a traditional champagne glass to highlight the drink.
EXOTIC: Spice Coffee Heering – a challenging and spicy combination of tastes: Heering coffee liquor, chili, raspberry and lemon.
VINTAGE: Pisco Heering – the first cocktails were called “sours,” and this vintage drink is layered sour- drink with Cherry Heering, served in a classic sherry glass.
DRAMATIC: Heering Rebel – a truly dramatic, Bordeaux-red wine drink with coarse black ground pepper and Cherry Heering.
ROCK’N’ROLL: Cherry Heering Gone Wild – a cool unisex drink, a rocking bourbon cocktail with Cherry Heering served in a rocks glass.
